Inspiration sheet

Inspiration Sheet

When researching different media products for inspiration, I came across the NSPCC's website. The colour scheme they have you inspired mine as it is simple and this is what i wanted for my website; I also like how they have used a non-gender specific colour scheme. I found with a lot of charity websites that had a male and female target audience they tended to use primary colours in their colour schemes. I chose a pale shade of blue as this colour tends to be a non-gender specific colour, whereas, if i used a darker shade of blue the colour would of been bias towards males.

I also took inspiration from the Barnardo's logo; I like that they have used more than one figure and that they are all holding hands. The logo looks friendly and caring and that there is support from the charity for children. For my logo I also used three figures, however they were not touching as I thought this may look to similar; as well as there being a hidden meaning behind them not touching. This meaning is that children who have been abused, neglected or exploited may feel alone like no one is there, but we are here all in there reach. I also like that the figures had no colour in, soi also left mine colour-less. However, I also put a meaning behind that; the meaning relates to the 'invisible' part of my charities name. Meaning that children who have suffered a form of abuse may feel like they are invisible because many people in the UKs are unaware of how many children are actually suffering.

I took inspiration from the NHS website as all the content seems to be factual. As my target audience are 21-35 I want my text to be factual and sophisticated. As my target audience are both male and female I have to be careful when writing my text as I don't want it to come off gender bias.