Pick a charity website of your choice
and explain how verbal and non-verbal codes are used to define the products
target audience.
Dream girls
charity’s target audience focuses on women who are interested in giving money
to charities who are smaller and less popular than others such as Cancer
Research. Their main focus is to give recognition to those smaller charities
and tell their stories.
Verbal
Codes
Puffs are
used in this website to make points stand out. One of the puffs says “Millions
of people touched by our cause”. The language used in this puff has a motherly
voice as it uses delicate words. It relates to ‘synthetic sisterhood’ as its
language is caring and delicate, not authoritative and powerful like a male
voice. The website also uses rhetorical questions and informal language, again
giving it a ‘sisterly’ voice.
On the
homepage we have an option to see ‘their story’, with the caption “Our story
through 8 years of support”. This again is a ‘sisterly’ voice, relating to
women as it is invited you in to read their story as if they are your friend.
Non-verbal
Codes
The pictures
shown for their story of eight years of support invites the women in. It gives
a more relaxed feel to the charity website. Women can pick what year they would
like to read about. Whereas, if this was a male website this non-verbal
language would be more demanding. We may not of had choice to view each year as
we please.
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