Synergy
Media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media platforms.
Synergy can be used in many ways if I was to use it i would use synergy in the following ways;
By using celebrity endorsements; if my product was in reality and I had money I would ask David Cameron to be the face of my charity and to appear in my video. I would also get him to talk about my charity on the news and on television programs. I would choose to use David Cameron as he is the current Prime Minister of our country so he has great significance in our country and government. As he is the Prime Minister he is also powerful, so if he was talking about my charity on television it may encourage people to donate. As well as being powerful, he is also a serious man and as my charity is a serious problem that needs to be addressed he fits the criteria well.
I am also including a film on my website. This is an example of synergy/ cross media convergence as my product is a website, however by including a film the product my audience are consuming two different types of media.
Synergy can be used in many ways if I was to use it i would use synergy in the following ways;
By using celebrity endorsements; if my product was in reality and I had money I would ask David Cameron to be the face of my charity and to appear in my video. I would also get him to talk about my charity on the news and on television programs. I would choose to use David Cameron as he is the current Prime Minister of our country so he has great significance in our country and government. As he is the Prime Minister he is also powerful, so if he was talking about my charity on television it may encourage people to donate. As well as being powerful, he is also a serious man and as my charity is a serious problem that needs to be addressed he fits the criteria well.
I am also including a film on my website. This is an example of synergy/ cross media convergence as my product is a website, however by including a film the product my audience are consuming two different types of media.
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